Social Media Strategy: Marketing and Advertising in the Consumer Revolution
ISBN-13:
9781442251526
ISBN-10:
1442251522
Author:
Keith A. Quesenberry
Publication date:
2015
Publisher:
Rowman & Littlefield Publishers
Format:
Hardcover
256 pages
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Book details
ISBN-13:
9781442251526
ISBN-10:
1442251522
Author:
Keith A. Quesenberry
Publication date:
2015
Publisher:
Rowman & Littlefield Publishers
Format:
Hardcover
256 pages
Summary
Social Media Strategy: Marketing and Advertising in the Consumer Revolution (ISBN-13: 9781442251526 and ISBN-10: 1442251522), written by authors
Keith A. Quesenberry, was published by Rowman & Littlefield Publishers in 2015.
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Description
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.
This simple, systematic text
- leads readers through core marketing concepts and how to think critically about the competitive marketplaceāeven as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method
- provides a step-by-step roadmap for planning social media marketing strategy
- emphasizes the need to apply solid marketing principles to social media
- explores how to integrate social media throughout an entire organization
- gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.
FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
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