Understanding Michael Porter: The Essential Guide to Competition and Strategy
ISBN-13:
9781422160596
ISBN-10:
1422160599
Edition:
1
Author:
Joan Magretta
Publication date:
2011
Publisher:
Harvard Business Review Press
Format:
Hardcover
256 pages
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Book details
ISBN-13:
9781422160596
ISBN-10:
1422160599
Edition:
1
Author:
Joan Magretta
Publication date:
2011
Publisher:
Harvard Business Review Press
Format:
Hardcover
256 pages
Summary
Understanding Michael Porter: The Essential Guide to Competition and Strategy (ISBN-13: 9781422160596 and ISBN-10: 1422160599), written by authors
Joan Magretta, was published by Harvard Business Review Press in 2011.
With an overall rating of 4.2 stars, it's a notable title among other
Management
(Management & Leadership, Systems & Planning, Strategy & Competition, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Understanding Michael Porter: The Essential Guide to Competition and Strategy (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about themfor instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.
Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideasand swiftly deploy them to drive your company’s success.
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about themfor instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.
Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideasand swiftly deploy them to drive your company’s success.
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