Trademark: Legal Care for Your Business & Product Name

Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, and then vigilantly protect. With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: § choose distinctive trademarks § search for other marks that might conflict with your own § register your trademark § protect your marks from use by others and maintain their legal strength § understand and resolve trademark disputes outside the courtroom § apply trademark law to the Internet Thoroughly revised and updated, the latest edition of Trademark provides up-to-date information on domain names, changes to trademark statutes and case law, and the latest registration processes.