Entrepreneurship: An Innovator′s Guide to Startups and Corporate Ventures
ISBN-13:
9781412992657
ISBN-10:
1412992656
Edition:
1
Author:
Frederick G. Crane, Marc H. Meyer
Publication date:
2010
Publisher:
SAGE Publications, Inc
Format:
Paperback
472 pages
FREE US shipping
Book details
ISBN-13:
9781412992657
ISBN-10:
1412992656
Edition:
1
Author:
Frederick G. Crane, Marc H. Meyer
Publication date:
2010
Publisher:
SAGE Publications, Inc
Format:
Paperback
472 pages
Summary
Entrepreneurship: An Innovator′s Guide to Startups and Corporate Ventures (ISBN-13: 9781412992657 and ISBN-10: 1412992656), written by authors
Frederick G. Crane, Marc H. Meyer, was published by SAGE Publications, Inc in 2010.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.
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