9781412947343-1412947340-The Internet and the Mass Media

The Internet and the Mass Media

ISBN-13: 9781412947343
ISBN-10: 1412947340
Edition: First Edition
Author: Ruth Towse, Robert G. Picard, Lucy Küng
Publication date: 2008
Publisher: SAGE Publications Ltd
Format: Hardcover 200 pages
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Book details

ISBN-13: 9781412947343
ISBN-10: 1412947340
Edition: First Edition
Author: Ruth Towse, Robert G. Picard, Lucy Küng
Publication date: 2008
Publisher: SAGE Publications Ltd
Format: Hardcover 200 pages

Summary

The Internet and the Mass Media (ISBN-13: 9781412947343 and ISBN-10: 1412947340), written by authors Ruth Towse, Robert G. Picard, Lucy Küng, was published by SAGE Publications Ltd in 2008. With an overall rating of 3.5 stars, it's a notable title among other Internet, Groupware, & Telecommunications (Networking & Cloud Computing, Internet & Social Media, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent The Internet and the Mass Media (Hardcover) from BooksRun, along with many other new and used Internet, Groupware, & Telecommunications books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.

Description

This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the ′Cost A20 Programme on the Impact of the Internet on the Mass Media′. Its authors include Europe′s leading scholars in the field.

The book′s standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations′ strategies, structures and business models.

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