Air Transportation: A Management Perspective
ISBN-13:
9781409430629
ISBN-10:
1409430626
Edition:
7
Author:
John Wensveen
Publication date:
2011
Publisher:
Routledge
Format:
Hardcover
604 pages
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Book details
ISBN-13:
9781409430629
ISBN-10:
1409430626
Edition:
7
Author:
John Wensveen
Publication date:
2011
Publisher:
Routledge
Format:
Hardcover
604 pages
Summary
Air Transportation: A Management Perspective (ISBN-13: 9781409430629 and ISBN-10: 1409430626), written by authors
John Wensveen, was published by Routledge in 2011.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.
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