Industrial Tourism: Opportunities for City and Enterprise (European Institute for Comparitive Urban Research)
ISBN-13:
9781409402206
ISBN-10:
1409402207
Edition:
1
Author:
Leo van den Berg, Alexander H.J. Otgaar, Rachel Xiang Feng
Publication date:
2010
Publisher:
Routledge
Format:
Hardcover
242 pages
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Book details
ISBN-13:
9781409402206
ISBN-10:
1409402207
Edition:
1
Author:
Leo van den Berg, Alexander H.J. Otgaar, Rachel Xiang Feng
Publication date:
2010
Publisher:
Routledge
Format:
Hardcover
242 pages
Summary
Industrial Tourism: Opportunities for City and Enterprise (European Institute for Comparitive Urban Research) (ISBN-13: 9781409402206 and ISBN-10: 1409402207), written by authors
Leo van den Berg, Alexander H.J. Otgaar, Rachel Xiang Feng, was published by Routledge in 2010.
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Description
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
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