9781408200087-1408200082-Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

ISBN-13: 9781408200087
ISBN-10: 1408200082
Edition: Coursepack
Author: Erin Anderson, Jochen Wirtz, Louis W. Stern, Christopher H. Lovelock, Anne Coughlan, Adel El-Ansary, Alan Tapp
Publication date: 2007
Publisher: Prentice Hall
Format: Paperback
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Book details

ISBN-13: 9781408200087
ISBN-10: 1408200082
Edition: Coursepack
Author: Erin Anderson, Jochen Wirtz, Louis W. Stern, Christopher H. Lovelock, Anne Coughlan, Adel El-Ansary, Alan Tapp
Publication date: 2007
Publisher: Prentice Hall
Format: Paperback

Summary

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing " (ISBN-13: 9781408200087 and ISBN-10: 1408200082), written by authors Erin Anderson, Jochen Wirtz, Louis W. Stern, Christopher H. Lovelock, Anne Coughlan, Adel El-Ansary, Alan Tapp, was published by Prentice Hall in 2007. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing " (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

Description

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.  It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
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