The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
ISBN-13:
9781405199537
ISBN-10:
1405199539
Edition:
Abridged
Author:
Margo Berman
Publication date:
2012
Publisher:
Wiley-Blackwell
Format:
Paperback
256 pages
Category:
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
FREE US shipping
on ALL non-marketplace orders
Rent
35 days
Due Jun 09, 2024
35 days
from $18.94
USD
Marketplace
from $18.09
USD
Marketplace offers
Seller
Condition
Note
Seller
Condition
Used - Good
Book details
ISBN-13:
9781405199537
ISBN-10:
1405199539
Edition:
Abridged
Author:
Margo Berman
Publication date:
2012
Publisher:
Wiley-Blackwell
Format:
Paperback
256 pages
Category:
Advertising
,
Marketing & Sales
,
Communication & Media Studies
,
Social Sciences
Summary
The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (ISBN-13: 9781405199537 and ISBN-10: 1405199539), written by authors
Margo Berman, was published by Wiley-Blackwell in 2012.
With an overall rating of 3.8 stars, it's a notable title among other
Advertising
(Marketing & Sales, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.55.
Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.
- Introduces essential conceptual strategies and key writing techniques for result-driven copy
- Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
- Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
- Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more
- Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies
- Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}