Understanding Media Users: From Theory to Practice
ISBN-13:
9781405155670
ISBN-10:
1405155671
Edition:
1
Author:
Tony Wilson
Publication date:
2008
Publisher:
Wiley-Blackwell
Format:
Paperback
232 pages
FREE US shipping
Book details
ISBN-13:
9781405155670
ISBN-10:
1405155671
Edition:
1
Author:
Tony Wilson
Publication date:
2008
Publisher:
Wiley-Blackwell
Format:
Paperback
232 pages
Summary
Understanding Media Users: From Theory to Practice (ISBN-13: 9781405155670 and ISBN-10: 1405155671), written by authors
Tony Wilson, was published by Wiley-Blackwell in 2008.
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Description
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
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