It's Not Just PR: Public Relations in Society
ISBN-13:
9781405144056
ISBN-10:
140514405X
Edition:
1
Author:
W. Timothy Coombs, Sherry J. Holladay
Publication date:
2006
Publisher:
Wiley-Blackwell
Format:
Hardcover
156 pages
FREE US shipping
Book details
ISBN-13:
9781405144056
ISBN-10:
140514405X
Edition:
1
Author:
W. Timothy Coombs, Sherry J. Holladay
Publication date:
2006
Publisher:
Wiley-Blackwell
Format:
Hardcover
156 pages
Summary
It's Not Just PR: Public Relations in Society (ISBN-13: 9781405144056 and ISBN-10: 140514405X), written by authors
W. Timothy Coombs, Sherry J. Holladay, was published by Wiley-Blackwell in 2006.
With an overall rating of 3.7 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales, Public Relations, Communications, Business Skills, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent It's Not Just PR: Public Relations in Society (Hardcover) from BooksRun,
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Description
Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.
- Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America
- Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact
- Helps reveal why public relations is useful to society and how it has developed a negative public reputation
- Includes practical debate about power issues in public relations theory and practice
- Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association
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