Creating Value through International Strategy
ISBN-13:
9781403934727
ISBN-10:
140393472X
Author:
Pankaj Ghemawat, Joan E. Ricart, A. Ariño
Publication date:
2004
Publisher:
Palgrave Macmillan
Format:
Hardcover
284 pages
FREE US shipping
Book details
ISBN-13:
9781403934727
ISBN-10:
140393472X
Author:
Pankaj Ghemawat, Joan E. Ricart, A. Ariño
Publication date:
2004
Publisher:
Palgrave Macmillan
Format:
Hardcover
284 pages
Summary
Creating Value through International Strategy (ISBN-13: 9781403934727 and ISBN-10: 140393472X), written by authors
Pankaj Ghemawat, Joan E. Ricart, A. Ariño, was published by Palgrave Macmillan in 2004.
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Description
Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
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