10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

Find success and implement major growth in your business with practical steps from the world's expert on entrepreneurship.

Dan Sullivan wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. This idea seems counterintuitive to most because imagining 10X growth instinctively leads to thoughts of even more work. But that's not true. When we talk about 10X growth, we mean a 10X payoff from doing the right kind of work with the right team, systems and strategies in place.

Achieving huge success is only possible as a result of expanding your four most important personal freedoms - Time, Money, Relationship and Purpose. This book encourages you to transform the quality of your daily time and to focus more of your time on the most productive projects. As your time becomes more valuable, you increasingly multiply the money you earn - both in terms of quantity and profitable satisfaction. As your moneymaking capabilities expand, you engage with and cooperate with a growing number of other freedom-motivated individuals. As both your working and personal life fill up with more positive relationships, you discover that your most powerful purposes in all areas become 10X more lasting for everyone involved.