Words That Work: It's Not What You Say, It's What People Hear
ISBN-13:
9781401309299
ISBN-10:
1401309291
Edition:
Revised
Author:
Dr. Frank Luntz
Publication date:
2008
Publisher:
Hachette Books
Format:
Paperback
368 pages
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Book details
ISBN-13:
9781401309299
ISBN-10:
1401309291
Edition:
Revised
Author:
Dr. Frank Luntz
Publication date:
2008
Publisher:
Hachette Books
Format:
Paperback
368 pages
Summary
Words That Work: It's Not What You Say, It's What People Hear (ISBN-13: 9781401309299 and ISBN-10: 1401309291), written by authors
Dr. Frank Luntz, was published by Hachette Books in 2008.
With an overall rating of 4.4 stars, it's a notable title among other
Communications
(Business Skills, Communication, Words, Language & Grammar , Rhetoric, Semantics, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Words That Work: It's Not What You Say, It's What People Hear (Paperback) from BooksRun,
along with many other new and used
Communications
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.32.
Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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