9781400231089-1400231086-Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

ISBN-13: 9781400231089
ISBN-10: 1400231086
Author: Jeff Fromm
Publication date: 2022
Publisher: AMACOM
Format: Paperback 224 pages
FREE US shipping
Buy

From $18.90

Book details

ISBN-13: 9781400231089
ISBN-10: 1400231086
Author: Jeff Fromm
Publication date: 2022
Publisher: AMACOM
Format: Paperback 224 pages

Summary

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers (ISBN-13: 9781400231089 and ISBN-10: 1400231086), written by authors Jeff Fromm, was published by AMACOM in 2022. With an overall rating of 3.6 stars, it's a notable title among other Advertising (Marketing & Sales, Consumer Behavior, E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design) books. You can easily purchase or rent Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect
Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book