Made to Stick: Why Some Ideas Survive and Others Die
ISBN-13:
9781400064281
ISBN-10:
1400064287
Edition:
First Edition
Author:
Dan Heath, Chip Heath
Publication date:
2007
Publisher:
Random House
Format:
Hardcover
336 pages
Category:
Systems & Planning
,
Management & Leadership
,
Personal Finance
,
Strategic Planning
,
Processes & Infrastructure
,
Communications
,
Business Skills
,
Social Psychology & Interactions
,
Psychology & Counseling
,
Communication
,
Words, Language & Grammar
,
Epistemology
,
Philosophy
,
Communication & Media Studies
,
Social Sciences
FREE US shipping
on ALL non-marketplace orders
Rent
35 days
Due Jun 12, 2024
35 days
from $20.66
USD
Marketplace
from $4.99
USD
Marketplace offers
Seller
Condition
Note
Seller
Condition
Used - Good
Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Seller
Condition
New
Brand New! Not overstocks! Brand New direct from the publisher! Ships in sturdy cardboard packaging.
Book details
ISBN-13:
9781400064281
ISBN-10:
1400064287
Edition:
First Edition
Author:
Dan Heath, Chip Heath
Publication date:
2007
Publisher:
Random House
Format:
Hardcover
336 pages
Category:
Systems & Planning
,
Management & Leadership
,
Personal Finance
,
Strategic Planning
,
Processes & Infrastructure
,
Communications
,
Business Skills
,
Social Psychology & Interactions
,
Psychology & Counseling
,
Communication
,
Words, Language & Grammar
,
Epistemology
,
Philosophy
,
Communication & Media Studies
,
Social Sciences
Summary
Made to Stick: Why Some Ideas Survive and Others Die (ISBN-13: 9781400064281 and ISBN-10: 1400064287), written by authors
Dan Heath, Chip Heath, was published by Random House in 2007.
With an overall rating of 3.5 stars, it's a notable title among other
Systems & Planning
(Management & Leadership, Personal Finance, Strategic Planning, Processes & Infrastructure, Communications, Business Skills, Social Psychology & Interactions, Psychology & Counseling, Communication, Words, Language & Grammar , Epistemology, Philosophy, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Made to Stick: Why Some Ideas Survive and Others Die (Hardcover, Used) from BooksRun,
along with many other new and used
Systems & Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}