A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book!

Product Description "Ultra-readable and illuminating [...] essential for anyone involved in the marketing field" - LoveReading This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management• Market research• Product development• Buyer behavior and the impact of popular culture, ethics and social responsibility• Digital marketing including social media and SEO• Retail - in all its many forms• How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time. About the Author After leaving art school in 1969, John spent four years at Pinewood Film Studios, as a runner in the art department. He started his first job in advertising in 1973, as a junior art director, moving to a number of different agencies including Ogilvy and Mather, where he rose to the position of creative group head. In 1981 John started his own agency, with Neill Barker. Barker Jessup and Partners traded successfully until 1986 when it merged with another agency. At Woollams, Moira Gaskin O'Malley, he helped win prestigious accounts including Virgin Atlantic and the RAC. He joined Leo Burnett in 1992 in the position of creative director. There John worked almost every piece of business in their extensive portfolio. He was responsible for award-winning work on the Kellogg's, McDonald's, Walt Disney, Proctor and Gamble and Unicef accounts among many others. In 2013 John left advertising to concentrate on his own projects including an award-winning short film and this book. He has been married for 49 years and has two children and four grandchildren. He has collaborated on this book with his son and writing partner, Joel Jessup.