9781398604780-139860478X-Innovative B2B Marketing: New Models, Processes and Theory

Innovative B2B Marketing: New Models, Processes and Theory

ISBN-13: 9781398604780
ISBN-10: 139860478X
Edition: 2
Author: Simon Hall
Publication date: 2022
Publisher: Kogan Page
Format: Hardcover 376 pages
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Book details

ISBN-13: 9781398604780
ISBN-10: 139860478X
Edition: 2
Author: Simon Hall
Publication date: 2022
Publisher: Kogan Page
Format: Hardcover 376 pages

Summary

Innovative B2B Marketing: New Models, Processes and Theory (ISBN-13: 9781398604780 and ISBN-10: 139860478X), written by authors Simon Hall, was published by Kogan Page in 2022. With an overall rating of 3.5 stars, it's a notable title among other Marketing (E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design, Marketing & Sales) books. You can easily purchase or rent Innovative B2B Marketing: New Models, Processes and Theory (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

Innovative B2B Marketing
is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.

Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

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