The 2018 Influencer Marketing Handbook: What 4,000+ collaborations on YouTube & Instagram have taught us about the future of digital advertising

What 4,000+ collaborations on YouTube 
& Instagram have taught us about the
future of digital advertising: 48 valuable insights that will help you eliminate guesswork, get up to speed and cure future headache for yourself & your team. Teaming up with content creators from 30 different countries in 4,000+ collaborations reaching more than 250,000,000+ consumers online in the last two years, me and my team have invested our “Ten Thousand Hours Of Practice” (to quote Malcom Gladwell) into figuring out what works and what doesn’t if you’re looking to scale your influencer marketing with efficiency. This is what I do together with my team at Relatable. Every hour we’re awake, seven days per week.
 I’d like to share these insights with you, today. Tracking 13,000,000+ influencers on Instagram and 1.700.000+ YouTube channels in real-time we have also gathered a unique insight into the social media landscape of today. Insights that can help you accomplish
 better results if applied in the right way. Believe it or not, but we even impressed the folks over at Google with our search engine and how well our data is organized. Yeah, I do see the irony in the testimonial. Talk about selling ice to an Eskimo. But more importantly… …These golden nuggets can be helpful if you’re looking to scale your influencer marketing, connect the dots with your other marketing activities and free up time for you and your team. 
 A few words of caution though. This isn’t for everyone. If you’re looking for a one-size-fits-all solution, an easy way out, advice that requires zero effort or a magic bullet – you’re likely in the wrong place. What I’m about to share with you are by no means a white paper with seven easy steps. I wish I could, but digital marketing in 2018 just ain't that simple. Instead, what I’d like to offer here is actionable hands-on advice that can be applied to your business if you agree that influencer marketing is important for your brand and are eager to create highly effective campaigns that drive real results. It should also be noted that this book is written with a very specific persona in mind. It’s by no means a blueprint or comprehensive guide covering each and every aspect of influencer marketing, but rather a collection of knowledge that can be extremely powerful if put into the hands of the right person. Here’s who we think you are: You’re in marketing, advertising or PR, working for a consumer brand or at an agency (representing one or multiple brands selling consumer goods, products or services.) You’re already bought into the idea that influencer marketing can help the brand, product or services that you’re working for or with. There’s affinity for the brand, natural word of mouth for its services or an interesting story to tell that will resonate with the target segment. You want to scale your influencer marketing efforts but struggle with one or many of the aspects of this marketing channel. You’ve got some skin in the game and have tested things that are either working really well (and are looking to scale or make those things more efficient) or you’ve started out with influencer marketing but haven’t been able to see the results you’ve been hoping for! You sometimes feel overwhelmed by how fast things are moving in the digital advertising and social media landscape nowadays and want to get ahead and understand what rules to play by right now. On that note – If you’re reading this and it’s no longer 2018, head over to rlt.to/book to get the latest version! You value actionable pragmatic hands-on field-tested advice over academic theories. Now, if this sounds anything like you, The 2018 Influencer Marketing Handbook will likely be a really good read.