Brand Media Strategy: Integrated Communications Planning in the Digital Era
ISBN-13:
9781349949755
ISBN-10:
1349949752
Edition:
Softcover reprint of the original 1st ed. 2014
Author:
A. Young
Publication date:
2016
Publisher:
Palgrave Macmillan
Format:
Paperback
260 pages
FREE US shipping
Book details
ISBN-13:
9781349949755
ISBN-10:
1349949752
Edition:
Softcover reprint of the original 1st ed. 2014
Author:
A. Young
Publication date:
2016
Publisher:
Palgrave Macmillan
Format:
Paperback
260 pages
Summary
Brand Media Strategy: Integrated Communications Planning in the Digital Era (ISBN-13: 9781349949755 and ISBN-10: 1349949752), written by authors
A. Young, was published by Palgrave Macmillan in 2016.
With an overall rating of 4.4 stars, it's a notable title among other
Management
(Management & Leadership, E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design) books. You can easily purchase or rent Brand Media Strategy: Integrated Communications Planning in the Digital Era (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.11.
Description
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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