9781349508495-1349508497-Sales Force Design For Strategic Advantage

Sales Force Design For Strategic Advantage

ISBN-13: 9781349508495
ISBN-10: 1349508497
Edition: 1st ed. 2004
Author: A. Zoltners, P. Sinha, S. Lorimer
Publication date: 2004
Publisher: Palgrave Macmillan
Format: Paperback 418 pages
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Book details

ISBN-13: 9781349508495
ISBN-10: 1349508497
Edition: 1st ed. 2004
Author: A. Zoltners, P. Sinha, S. Lorimer
Publication date: 2004
Publisher: Palgrave Macmillan
Format: Paperback 418 pages

Summary

Sales Force Design For Strategic Advantage (ISBN-13: 9781349508495 and ISBN-10: 1349508497), written by authors A. Zoltners, P. Sinha, S. Lorimer, was published by Palgrave Macmillan in 2004. With an overall rating of 3.7 stars, it's a notable title among other Management (Management & Leadership, Marketing, Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Sales Force Design For Strategic Advantage (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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