Sales Force Design For Strategic Advantage
ISBN-13:
9781349508495
ISBN-10:
1349508497
Edition:
1st ed. 2004
Author:
A. Zoltners, P. Sinha, S. Lorimer
Publication date:
2004
Publisher:
Palgrave Macmillan
Format:
Paperback
418 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
,
Sales & Selling
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Book details
ISBN-13:
9781349508495
ISBN-10:
1349508497
Edition:
1st ed. 2004
Author:
A. Zoltners, P. Sinha, S. Lorimer
Publication date:
2004
Publisher:
Palgrave Macmillan
Format:
Paperback
418 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
,
Sales & Selling
Summary
Sales Force Design For Strategic Advantage (ISBN-13: 9781349508495 and ISBN-10: 1349508497), written by authors
A. Zoltners, P. Sinha, S. Lorimer, was published by Palgrave Macmillan in 2004.
With an overall rating of 3.7 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Sales Force Design For Strategic Advantage (Paperback) from BooksRun,
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Management
books
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Description
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
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