Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases (ISBN-13: 9781337062770 and ISBN-10: 1337062774), written by authors K. Douglas Hoffman, John E.G. Bateson, was published by Cengage Learning in 2016. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Services Marketing: Concepts, Strategies, & Cases (Product Bundle) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.33.