Essentials of Marketing: A Marketing Strategy Planning Approach (Custom Edition for University of Alabama-Birmingham)

Essentials of Marketing: A Marketing Strategy Planning Approach (Custom Edition for University of Alabama-Birmingham) (ISBN-13: 9781308264585 and ISBN-10: 1308264585), written by authors Joseph Cannon, E. Jerome McCarthy, William Perreault Jr., was published by McGraw-Hill/Create in 2015. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Essentials of Marketing: A Marketing Strategy Planning Approach (Custom Edition for University of Alabama-Birmingham) (Loose Leaf) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.58.