Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version
ISBN-13:
9781305644724
ISBN-10:
1305644727
Edition:
5
Author:
K. Douglas Hoffman, John E.G. Bateson
Publication date:
2016
Publisher:
South-Western College Pub
Format:
Loose Leaf
FREE US shipping
on ALL non-marketplace orders
Marketplace
from $144.45
USD
Marketplace offers
Seller
Condition
Note
Seller
Condition
Used - Acceptable
Pretty bad condition, but still fully functional. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Book details
ISBN-13:
9781305644724
ISBN-10:
1305644727
Edition:
5
Author:
K. Douglas Hoffman, John E.G. Bateson
Publication date:
2016
Publisher:
South-Western College Pub
Format:
Loose Leaf
Summary
Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version (ISBN-13: 9781305644724 and ISBN-10: 1305644727), written by authors
K. Douglas Hoffman, John E.G. Bateson, was published by South-Western College Pub in 2016.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version (Loose Leaf) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}