Marketing: An Introduction, Global Edition
ISBN-13:
9781292433103
ISBN-10:
1292433108
Edition:
15
Author:
Philip Kotler, Gary Armstrong
Publication date:
2022
Publisher:
Pearson
Format:
Paperback
Category:
Management
,
Management & Leadership
,
Sales & Selling
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781292433103
ISBN-10:
1292433108
Edition:
15
Author:
Philip Kotler, Gary Armstrong
Publication date:
2022
Publisher:
Pearson
Format:
Paperback
Category:
Management
,
Management & Leadership
,
Sales & Selling
,
Marketing & Sales
Summary
Marketing: An Introduction, Global Edition (ISBN-13: 9781292433103 and ISBN-10: 1292433108), written by authors
Philip Kotler, Gary Armstrong, was published by Pearson in 2022.
With an overall rating of 4.0 stars, it's a notable title among other
Management
(Management & Leadership, Sales & Selling, Marketing & Sales) books. You can easily purchase or rent Marketing: An Introduction, Global Edition (Paperback) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $10.57.
Description
For coursesin marketing.
shows students how creating and capturing customer value driveseffective marketing strategies.
The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
