Essentials of Services Marketing
ISBN-13:
9781292425191
ISBN-10:
1292425199
Edition:
4
Author:
Jochen Wirtz
Publication date:
2022
Publisher:
Pearson
Format:
Paperback
680 pages
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Book details
ISBN-13:
9781292425191
ISBN-10:
1292425199
Edition:
4
Author:
Jochen Wirtz
Publication date:
2022
Publisher:
Pearson
Format:
Paperback
680 pages
Summary
Essentials of Services Marketing (ISBN-13: 9781292425191 and ISBN-10: 1292425199), written by authors
Jochen Wirtz, was published by Pearson in 2022.
With an overall rating of 4.1 stars, it's a notable title among other
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Description
For undergraduate courses in services marketing.
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
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