Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
ISBN-13:
9781292314969
ISBN-10:
1292314966
Edition:
5
Author:
Kevin Lane Keller, Vanitha Swaminathan
Publication date:
2019
Publisher:
Pearson
Format:
Paperback
600 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781292314969
ISBN-10:
1292314966
Edition:
5
Author:
Kevin Lane Keller, Vanitha Swaminathan
Publication date:
2019
Publisher:
Pearson
Format:
Paperback
600 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (ISBN-13: 9781292314969 and ISBN-10: 1292314966), written by authors
Kevin Lane Keller, Vanitha Swaminathan, was published by Pearson in 2019.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (Paperback) from BooksRun,
along with many other new and used
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books
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And, if you're looking to sell your copy, our current buyback offer is $12.75.
Description
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.
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