Marketing Communications: A European Perspective
ISBN-13:
9781292135762
ISBN-10:
129213576X
Edition:
6th edition
Author:
Patrick De Pelsmacker
Publication date:
2016
Publisher:
Pearson Education Limited
Format:
Paperback
FREE US shipping
Book details
ISBN-13:
9781292135762
ISBN-10:
129213576X
Edition:
6th edition
Author:
Patrick De Pelsmacker
Publication date:
2016
Publisher:
Pearson Education Limited
Format:
Paperback
Summary
Marketing Communications: A European Perspective (ISBN-13: 9781292135762 and ISBN-10: 129213576X), written by authors
Patrick De Pelsmacker, was published by Pearson Education Limited in 2016.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
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