Marketing of High-Technology Products and Innovations: Pears
ISBN-13:
9781292040332
ISBN-10:
1292040335
Edition:
3rd edition
Author:
Jakki Mohr
Publication date:
2013
Publisher:
Pearson
Format:
Paperback
552 pages
FREE US shipping
Book details
ISBN-13:
9781292040332
ISBN-10:
1292040335
Edition:
3rd edition
Author:
Jakki Mohr
Publication date:
2013
Publisher:
Pearson
Format:
Paperback
552 pages
Summary
Marketing of High-Technology Products and Innovations: Pears (ISBN-13: 9781292040332 and ISBN-10: 1292040335), written by authors
Jakki Mohr, was published by Pearson in 2013.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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