9781292039459-1292039450-Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, New International Edition

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, New International Edition

ISBN-13: 9781292039459
ISBN-10: 1292039450
Edition: 3
Author: Charles Marsh, David W. Guth, Bonnie Poovey Short
Publication date: 2013
Publisher: PEARSON
Format: Paperback 272 pages
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Book details

ISBN-13: 9781292039459
ISBN-10: 1292039450
Edition: 3
Author: Charles Marsh, David W. Guth, Bonnie Poovey Short
Publication date: 2013
Publisher: PEARSON
Format: Paperback 272 pages

Summary

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, New International Edition (ISBN-13: 9781292039459 and ISBN-10: 1292039450), written by authors Charles Marsh, David W. Guth, Bonnie Poovey Short, was published by PEARSON in 2013. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales, Business Writing, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, New International Edition (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.34.

Description

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
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