Marketing Management: Pearson New International Edition
ISBN-13:
9781292023410
ISBN-10:
1292023414
Edition:
4
Author:
Russ Winer, Ravi Dhar
Publication date:
2013
Publisher:
Pearson
Format:
Paperback
496 pages
FREE US shipping
Book details
ISBN-13:
9781292023410
ISBN-10:
1292023414
Edition:
4
Author:
Russ Winer, Ravi Dhar
Publication date:
2013
Publisher:
Pearson
Format:
Paperback
496 pages
Summary
Marketing Management: Pearson New International Edition (ISBN-13: 9781292023410 and ISBN-10: 1292023414), written by authors
Russ Winer, Ravi Dhar, was published by Pearson in 2013.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Management: Pearson New International Edition (Paperback) from BooksRun,
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Description
For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.
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