Creative Strategy in Advertising
ISBN-13:
9781285080277
ISBN-10:
1285080270
Edition:
11 Int
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
2013
Publisher:
Wadsworth Publishing Company
Format:
Paperback
352 pages
FREE US shipping
Book details
ISBN-13:
9781285080277
ISBN-10:
1285080270
Edition:
11 Int
Author:
A. Jerome Jewler, Bonnie L. Drewniany
Publication date:
2013
Publisher:
Wadsworth Publishing Company
Format:
Paperback
352 pages
Summary
Creative Strategy in Advertising (ISBN-13: 9781285080277 and ISBN-10: 1285080270), written by authors
A. Jerome Jewler, Bonnie L. Drewniany, was published by Wadsworth Publishing Company in 2013.
With an overall rating of 4.1 stars, it's a notable title among other
books. You can easily purchase or rent Creative Strategy in Advertising (Paperback, Used) from BooksRun,
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Description
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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