Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

About the Author
Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.
Learn how to create, live, and sell your own personal brand―even if you hate sales!―with step-by-step help from the First Lady of Sales
No matter what your role or title is at work, selling is an important part of what you do―whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.
In Sell Yourself, renowned sales and leadership expert and Wall Street Journal best-selling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.
Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand―whether they know it or not. Throughout this book, Dr. Cindy reveals the secrets to selling yourself―your vision and ideas―in a way that's thoughtful, active and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.
Full of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, Sell Yourself goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.
From the Back Cover
"Sell Yourself is the definitive book about how to use personal branding as a personal sales tool. "
—Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty at Duke University Fuqua School of Business
"A powerful personal brand is a tool that will help readers make more frequent, deeper connections with people who can help them get ahead. Sell Yourself has everything they need to create that powerful brand."
—Joe Sweeney, speaker, consultant, and author of Networking is a Contact Sport