9781264058556-1264058551-Loose Leaf for M: ADVERTISING

Loose Leaf for M: ADVERTISING

ISBN-13: 9781264058556
ISBN-10: 1264058551
Edition: 4
Author: Michael Weigold, William Arens, Christian Arens, David Schaefer
Publication date: 2021
Publisher: McGraw Hill
Format: Loose Leaf 480 pages
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Book details

ISBN-13: 9781264058556
ISBN-10: 1264058551
Edition: 4
Author: Michael Weigold, William Arens, Christian Arens, David Schaefer
Publication date: 2021
Publisher: McGraw Hill
Format: Loose Leaf 480 pages

Summary

Loose Leaf for M: ADVERTISING (ISBN-13: 9781264058556 and ISBN-10: 1264058551), written by authors Michael Weigold, William Arens, Christian Arens, David Schaefer, was published by McGraw Hill in 2021. With an overall rating of 4.2 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Loose Leaf for M: ADVERTISING (Loose Leaf) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $31.45.

Description

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today's business students. 

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