ISE M: Advertising
ISBN-13:
9781260598223
ISBN-10:
1260598225
Edition:
4
Author:
William Arens, Michael F. Weigold
Publication date:
2021
Publisher:
McGraw Hill
Format:
Paperback
Category:
Advertising
,
Marketing & Sales
,
Marketing
FREE US shipping
Book details
ISBN-13:
9781260598223
ISBN-10:
1260598225
Edition:
4
Author:
William Arens, Michael F. Weigold
Publication date:
2021
Publisher:
McGraw Hill
Format:
Paperback
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
ISE M: Advertising (ISBN-13: 9781260598223 and ISBN-10: 1260598225), written by authors
William Arens, Michael F. Weigold, was published by McGraw Hill in 2021.
With an overall rating of 4.0 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent ISE M: Advertising (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $1.5.
Description
" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
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