Marketing

ISBN: 9781260597592 International edition of Marketing 8th Edition by Dhruv Grewal, Michael Levy. Student textbook only. No online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of international edition is the same as other formats. Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.