9781260575781-1260575780-ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)

ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)

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ISBN-13: 9781260575781
ISBN-10: 1260575780
Edition: 5
Author: Joseph F. Hair Jr., Dana E. Harrison, David J. Ortinau
Publication date: 2020
Publisher: McGraw-Hill Education
Format: Paperback
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Book details

ISBN-13: 9781260575781
ISBN-10: 1260575780
Edition: 5
Author: Joseph F. Hair Jr., Dana E. Harrison, David J. Ortinau
Publication date: 2020
Publisher: McGraw-Hill Education
Format: Paperback

Summary

ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING) (ISBN-13: 9781260575781 and ISBN-10: 1260575780), written by authors Joseph F. Hair Jr., Dana E. Harrison, David J. Ortinau, was published by McGraw-Hill Education in 2020. With an overall rating of 3.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING) (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $13.01.

Description

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
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