Managing Organizational Behavior What

"Contemporary students put extraordinary demands on OB instructors and textbooks alike. On one hand, students immersed in quantitative courses such as fi nance and accounting and other business disciplines are often quick to dismiss OB/management coursesas "soft" or "elementary" or "common sense"-so there is a pressing need for relevance and richness. On the other hand, modern technology and short attention spans have created an aversion to the theoretical grounding and evidence-based education necessary to build true understanding and applicable skills. Thoughtful OB and management instructors are therefore often torn between opting for a traditional descriptive text, strong on concepts and defi nitions, but with little application focus, or choosing amore popular-press reading, strong on war-story anecdotes and prescriptions (often more popular with students), but short on theory and evidence"-