M: Advertising
ISBN-13:
9781260381894
ISBN-10:
1260381897
Edition:
4
Author:
Michael Weigold, William Arens
Publication date:
2021
Publisher:
McGraw Hill
Format:
Paperback
480 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781260381894
ISBN-10:
1260381897
Edition:
4
Author:
Michael Weigold, William Arens
Publication date:
2021
Publisher:
McGraw Hill
Format:
Paperback
480 pages
Category:
Advertising
,
Marketing & Sales
Summary
M: Advertising (ISBN-13: 9781260381894 and ISBN-10: 1260381897), written by authors
Michael Weigold, William Arens, was published by McGraw Hill in 2021.
With an overall rating of 3.5 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent M: Advertising (Paperback, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $36.09.
Description
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
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