Essentials of Marketing
ISBN-13:
9781260260373
ISBN-10:
1260260372
Edition:
17
Author:
William Perreault, Joseph Cannon, E. Jerome McCarthy
Publication date:
2020
Publisher:
McGraw Hill
Format:
Hardcover
1600 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781260260373
ISBN-10:
1260260372
Edition:
17
Author:
William Perreault, Joseph Cannon, E. Jerome McCarthy
Publication date:
2020
Publisher:
McGraw Hill
Format:
Hardcover
1600 pages
Category:
Marketing
,
Marketing & Sales
Summary
Essentials of Marketing (ISBN-13: 9781260260373 and ISBN-10: 1260260372), written by authors
William Perreault, Joseph Cannon, E. Jerome McCarthy, was published by McGraw Hill in 2020.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Essentials of Marketing (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $31.75.
Description
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
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