Marketing
ISBN-13:
9781260260366
ISBN-10:
1260260364
Edition:
15
Author:
Roger Kerin, Steven Hartley
Publication date:
2020
Publisher:
McGraw Hill
Format:
Hardcover
752 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9781260260366
ISBN-10:
1260260364
Edition:
15
Author:
Roger Kerin, Steven Hartley
Publication date:
2020
Publisher:
McGraw Hill
Format:
Hardcover
752 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing (ISBN-13: 9781260260366 and ISBN-10: 1260260364), written by authors
Roger Kerin, Steven Hartley, was published by McGraw Hill in 2020.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $12.25.
Description
"The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--
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