Loose Leaf Marketing: The Core with Connect Access Card
ISBN-13:
9781259631894
ISBN-10:
1259631893
Edition:
6
Author:
Steven Hartley, Roger A. Kerin
Publication date:
2014
Publisher:
McGraw-Hill Education
Format:
Loose Leaf
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781259631894
ISBN-10:
1259631893
Edition:
6
Author:
Steven Hartley, Roger A. Kerin
Publication date:
2014
Publisher:
McGraw-Hill Education
Format:
Loose Leaf
Category:
Marketing
,
Marketing & Sales
Summary
Loose Leaf Marketing: The Core with Connect Access Card (ISBN-13: 9781259631894 and ISBN-10: 1259631893), written by authors
Steven Hartley, Roger A. Kerin, was published by McGraw-Hill Education in 2014.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Loose Leaf Marketing: The Core with Connect Access Card (Loose Leaf) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:
- High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques.
- Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs―through cases, exercises, and testimonials―that allows students to personalize marketing and identify possible career interests.
- Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions.
- Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links.
- Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts.
- Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.
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