Basic Marketing

Basic Marketing (ISBN-13: 9781259330872 and ISBN-10: 1259330877), written by authors E. Jerome McCarthy, Joseph P. Cannon, Jr. William D. Perreault, was published by McGraw-Hill Irwin in 2014. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Basic Marketing (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.