Loose-Leaf International Marketing
ISBN-13:
9781259305702
ISBN-10:
1259305708
Edition:
17
Author:
Philip R. Cateora, John Graham, Mary C Gilly
Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Loose Leaf
1408 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781259305702
ISBN-10:
1259305708
Edition:
17
Author:
Philip R. Cateora, John Graham, Mary C Gilly
Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Loose Leaf
1408 pages
Category:
Marketing
,
Marketing & Sales
Summary
Loose-Leaf International Marketing (ISBN-13: 9781259305702 and ISBN-10: 1259305708), written by authors
Philip R. Cateora, John Graham, Mary C Gilly, was published by McGraw-Hill Education in 2015.
With an overall rating of 3.5 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Loose-Leaf International Marketing (Loose Leaf) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena the 17th edition of International Marketing features new topics that reflect recent changes in global markets updated teaching resources and new learning tools including
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