SmartBook Access Card for Crafting & Executing Strategy: Concepts and Readings
ISBN-13:
9781259297816
ISBN-10:
1259297810
Edition:
20
Author:
John E. Gamble, A. J. Strickland III, Arthur A. Thompson Jr., Margaret A. Peteraf
Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Hardcover
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Book details
ISBN-13:
9781259297816
ISBN-10:
1259297810
Edition:
20
Author:
John E. Gamble, A. J. Strickland III, Arthur A. Thompson Jr., Margaret A. Peteraf
Publication date:
2015
Publisher:
McGraw-Hill Education
Format:
Hardcover
Summary
SmartBook Access Card for Crafting & Executing Strategy: Concepts and Readings (ISBN-13: 9781259297816 and ISBN-10: 1259297810), written by authors
John E. Gamble, A. J. Strickland III, Arthur A. Thompson Jr., Margaret A. Peteraf, was published by McGraw-Hill Education in 2015.
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Description
Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.
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