Marketing with ConnectPlus
ISBN-13:
9781259282522
ISBN-10:
125928252X
Edition:
12
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2014
Publisher:
McGraw-Hill/Irwin
Format:
Printed Access Code
740 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781259282522
ISBN-10:
125928252X
Edition:
12
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2014
Publisher:
McGraw-Hill/Irwin
Format:
Printed Access Code
740 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing with ConnectPlus (ISBN-13: 9781259282522 and ISBN-10: 125928252X), written by authors
Roger Kerin, Steven Hartley, William Rudelius, was published by McGraw-Hill/Irwin in 2014.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing with ConnectPlus (Printed Access Code) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.37.
Description
NOTE: THIS IS A STANDALONE BOOK.Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below. High Engagement Style Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques. Rigorous Pedagogical Framework Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements. Traditional and Contemporary Coverage and Examples Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples. The access code (standalone) is 0077635736.The package (book and access code card) is 125928252X.
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