M: Advertising with Connect Plus
ISBN-13:
9781259280603
ISBN-10:
1259280608
Edition:
2
Author:
Michael Weigold, William Arens, Christian Arens, David Schaefer
Publication date:
2014
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
463 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9781259280603
ISBN-10:
1259280608
Edition:
2
Author:
Michael Weigold, William Arens, Christian Arens, David Schaefer
Publication date:
2014
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
463 pages
Category:
Advertising
,
Marketing & Sales
Summary
M: Advertising with Connect Plus (ISBN-13: 9781259280603 and ISBN-10: 1259280608), written by authors
Michael Weigold, William Arens, Christian Arens, David Schaefer, was published by McGraw-Hill/Irwin in 2014.
With an overall rating of 4.4 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent M: Advertising with Connect Plus (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
M: Advertising 2e was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
- Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
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