The Journalist's Handbook for Online Editing (Penguin Academics)

An editing handbook that puts the Web first   The authors explore the dynamic, interactive and evolving nature of online media. The challenge, of course, is to maintain focus on traditional editing concerns -- style, spelling, grammar and punctuation -- while offering appropriate ways for editors to deal effectively with online content. Moreover, the handbook goes far beyond online media writing and delves into issues involving audience, images, graphics, design, social media, marketing, law and ethics.   Learning Goals Upon completing this book, readers will be able to: Understand how writing for the Web differs from traditional journalism Explore the extensive opportunities available to online media Identify and deliver content for online audiencesLearn effective ways to edit text, images and design in an online environment