Design-Centered Entrepreneurship
ISBN-13:
9781138920521
ISBN-10:
1138920525
Edition:
1
Author:
Min Basadur, Michael Goldsby
Publication date:
2016
Publisher:
Routledge
Format:
Hardcover
254 pages
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Book details
ISBN-13:
9781138920521
ISBN-10:
1138920525
Edition:
1
Author:
Min Basadur, Michael Goldsby
Publication date:
2016
Publisher:
Routledge
Format:
Hardcover
254 pages
Summary
Design-Centered Entrepreneurship (ISBN-13: 9781138920521 and ISBN-10: 1138920525), written by authors
Min Basadur, Michael Goldsby, was published by Routledge in 2016.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
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