9781138792876-113879287X-Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)

Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)

ISBN-13: 9781138792876
ISBN-10: 113879287X
Edition: 1
Author: John OShaughnessy
Publication date: 2014
Publisher: Routledge
Format: Hardcover 766 pages
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Book details

ISBN-13: 9781138792876
ISBN-10: 113879287X
Edition: 1
Author: John OShaughnessy
Publication date: 2014
Publisher: Routledge
Format: Hardcover 766 pages

Summary

Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing) (ISBN-13: 9781138792876 and ISBN-10: 113879287X), written by authors John OShaughnessy, was published by Routledge in 2014. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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